TV Sorrisi e Canzoni, the benchmark brand in the entertainment world, together with Interproject srl, kicks off the second edition of the Vertical Music Contest, the multimedia project designed to give emerging artists the opportunity to showcase their unreleased songs in vertical video format, like those seen on social media.

This TV Sorrisi e Canzoni initiative confirms itself as a brand capable of involving the most varied realities related to the world of music, offering everyone who has a passion for singing, a space to stand out, to let their talent shine and to dare to dream big.

“After the presentation of the project during the Sanremo Festival at Casa Sorrisi, we are thrilled to officially kick off the second edition of the Vertical Music Contest, a project that stands out for its ability to give space and visibility to new artists,” says Aldo Vitali, director of TV Sorrisi e Canzoni.

The Vertical Music Contest was born from an idea by Maurizio Ninfa who, through Interproject, a leader in the trade fair and events sector, has transformed this initiative into an extraordinary showcase of entertainment and innovation.

Open to amateur and professional artists, participation in the Contest involves creating an unpublished video clip with a minimum duration of 60 seconds and a maximum of 3 minutes, made in the vertical format typical of smartphones (9:16).
Registration will be open until 15 July at vertical music.com. Then, on the Sorrisi website (www.sorrisi.com), profiles selected by an exceptional jury composed of experts in the field, including representatives for SIAE, FIMI and ADA Music, will be published. The jury will evaluate the songs for the originality of their lyrics, the innovation behind the musical production, the accuracy and the quality of the shooting of the video clip.
Then, the online vote will open, and remain open until 20 September, when it will be decided who makes it through to the final.
The last stage of the Vertical Music Contest will take place in October: artists will perform at a major event in Milan, during which the winner will be announced and they will receive a distribution contract with ADA Music, a division of Warner Music Italy.